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View compareA process built on three disciplines
Most skincare brands start with a trend. We started with a problem — eczema that wouldn’t
respond to anything on the market — and built a process to solve it properly.
1
Understand the skin, not just the symptom
Before formulating anything, we look at why skin reacts the way it does — barrier function, inflammation triggers, moisture retention — drawing on pharmaceutical training to understand the skin’s biology rather than guessing at fixes.
2
Apply homeopathic principles
Homeopathy taught us to think in terms of balance rather than force. Instead of formulating to overpower a symptom, we formulate to support the skin’s own ability to recover. This is why our products avoid harsh actives that fight the skin rather than work with it.
3
Source from herbalism, not trend lists
We draw on traditional herbal ingredients with a long history of skin use, chosen for
compatibility rather than marketing appeal. Every botanical is selected for a specific
function in the formula, not added because it’s popular.
4
Formulate for the most sensitive skin first
Every product is developed with sensitive, broken, or eczema-prone skin as the benchmark. If a formula isn’t gentle enough for compromised skin, it doesn’t move forward — regardless of how it performs on healthy skin.
5
Test on real skin, not just lab criteria
Our earliest formulas were tested on my own children. That standard hasn’t changed — we develop and refine every product the way you’d expect from someone formulating for their
own family, because that’s exactly how we started.
6
Keep formulas simple
No unnecessary fragrance, no filler ingredients, no padding the ingredient list for appearance. Every ingredient in a Heirloom Secret product is there for a reason.
This process hasn’t changed since the day Heirloom Secret began — it’s just been refined, batch after batch, by feedback from real families using it.